The David James Agency Selected As Public Relations Counsel For FastSoft, Inc

THOUSAND OAKS, Calif., August 1, 2011 - The David James Agency, LLC (DJA) announced today the addition of web performance optimization software provider, FastSoft, Inc., to its client list. DJA has been selected to help build awareness for FastSoft via public relations, social media and lead-generation campaigns.

Pasadena, Calif.-based FastSoft is a leading provider of origin content acceleration (OCA) software that optimizes web page performance when the web content must travel long distances from a central server and is thus subject to transport latency. FastSoft's patented software speeds page downloads by up to 150% and is used by industry leading companies, including MySpace, Overstock.com, Limelight Networks, JWT, Thomson Technicolor and Getty Images.

“Web performance can make the difference between a successful user experience and user frustration – and that difference is measured in seconds. FastSoft technology reduces page load times and increase revenues, satisfaction and SEO results,” said Jerry Hall, FastSoft vice president of marketing. “I have had the opportunity to work with DJA before and I believe the agency’s strong tech background, creativity and reputation for execution will be a key asset in our awareness campaign.”

“FastSoft is on its way to creating a new sub-category of the web performance optimization market, and its exciting to be a part of the marketing and communications efforts needed to make that promise a reality,” said David Rodewald, DJA managing director. “We’re excited at the opportunity to work with the great team the company has assembled.”

About The David James Agency

The David James Agency LLC specializes in public relations and marketing communications for start-up and emerging technology companies. Founded in 2003, DJA currently services clients in a variety of high-tech industries, including semiconductors, telecom and wireless services and infrastructure, networking, clean power and energy, and enterprise software. More information about DJA is available at www.davidjamesagency.com.

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Media Contact:
David Rodewald
dja@davidjamesagency.com
(805) 494-9508