Category Archives: What We’re Reading

Want a Job in PR? Make Sure These 4 Skills Are Up To Par

As we all know, the economy is still in a bit of a slump. Not that it should discourage you new graduates from seeking a job, but rather, it should put emphasis on the importance of gaining certain skill sets from previous internships or jobs that will help you to score the job you want.…
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Our Favorite Internet April Fools Day Pranks

April Fools Day pranks have taken over the Internet this year.  Using social media, press releases and video – gags were everywhere you looked yesterday.  Some (like Google Nose – the new scentsation in search) fooled a few people on Facebook.  Others (like Scope bacon-flavored mouthwash) were just funny. From a PR perspective, it turns…
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What Are Your Toughest PR Challenges?

I just finished an interesting article by Mickie Kennedy in PR Daily discussing three of the toughest challenges PR pros face. She lists battling stereotypes, getting heard and everyone thinking they know everything as her biggest hurdles—for the most part I agree, but for different reasons. Ms. Kennedy says PR pros are seen as manipulators…
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Twitter Blueprint: 5 Key Points to an Effective Marketing Strategy

After reading through a blog post by Jeff Bullas titled: "How to Create a Twitter Marketing Strategy that Rocks" it got me thinking about and wondering how this social media platform could be used to implement an effective marketing strategy. He offers up some very interesting insight on what he thinks are the five key…
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The Corporate Blog—20 Ways to Maximize ROI

DJA writes corporate blogs for several clients. Some are committed to the notion of incorporating social media into their marketing budgets and activities and some don’t understand social media and are worried about the time investment of a blog. When discussing the idea of a corporate blog with a client, the most common question is…
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Top Hits from Around the Tech PR Blogosphere

In a Down Market, It’s Not All Bad SoCal! On his socaltech.com blog, Benjamin Kuo shares five reasons a down market can actually benefit Southern California’s technology businesses from new opportunities to clearing out the competition. Click here for the full list and be sure to share any he forgot in the comments below. Corporate…
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Tech in Los Angeles: Is it all Social Media?

VentureBeat .com recently published a great article on the maturing of the Los Angeles technology industry. A new generation of tech start-up companies is emerging in LA and is attracting venture capital and giving the city a digital street cred that’s getting attention even from up North.  From the article: L.A. isn’t just a mecca…
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Top Hits from Around the Tech PR Blogosphere

• It’s time to Follow. Listen. Share. Then Pitch. While reading Alan Weinkrantz’s Blog Post, How To Follow Journalists on Google+ (Follow. Listen. Share. Then, maybe pitch.), I learned four important pointers. When browsing through an archive like Muck Rack’s list of the top-followed journalists using Google+, you should make sure to follow, listen, share,…
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