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Category Archives: Viral Video

Is Going Viral All That It’s Made out to Be? Nope, just ask Chuck Testa

As of this week, the analytics from the Chuck Testa viral video campaign stand at: YouTube views = 6.5 million New sales = $0 The success and failure of the Chuck Testa viral video experience provide a cautionary tale for all of us in the social media world that even outrageous success can be meaningless…
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