Category Archives: Uncategorized

What we’re reading: The slush pile

This Ann Friedman article in the Columbia Journalism Review highlights an experiment conducted by fiction writer David Cameron who took a story from the New Yorker gave it a new headline and pitched it to six editors to see if they would publish it. The results? Shockingly—okay, not at all shockingly—every single publication said no.…
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Communicating the Pivot

Pivots – the changing of direction that restarts growth in a company – are in the news lately. Twitter, PayPal, Groupon, Starbucks and Nokia are all publicized examples of successful pivots. Most experts say that pivots are a good and necessary thing for all businesses. But, they often involve getting into new markets or making…
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Seriously, Wearable Technology? Turns out, We’re Not That Far Off!

Last month I saw the movie Her and thought to myself how crazy it would be to get to a time when our lives are that intertwined with wearable technology, but after my visit to the Ventura Ventures Technology Center (V2TC), I realized, we’re not that far off. The V²TC is a Ventura technology business…
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Will Facebook Send Google+ to the Social Media Graveyard?

In June we received the news of the summer – Facebook had a new competitor and it’s name was Google +. The web was abuzz with talk of the new social media platform and it’s potential to be a Facebook killer. Fast forward a few months and Google+ is estimated to have hit the 50…
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