Category Archives: Twitter

Our Favorite Internet April Fools Day Pranks

April Fools Day pranks have taken over the Internet this year.  Using social media, press releases and video – gags were everywhere you looked yesterday.  Some (like Google Nose – the new scentsation in search) fooled a few people on Facebook.  Others (like Scope bacon-flavored mouthwash) were just funny. From a PR perspective, it turns…
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11/12/12 Staff Meeting: What We’re Discussing

During our Monday staff meetings, we discuss an article on the state of the art in using PR and social media to connect with audiences. This week: Almost Famous: Inside social media's fake fan industry by Dan Tynen in ITWorld. Take away:  The number of “zombie” accounts is staggering – 83 million on Facebook alone. …
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Webinar Recap: An Hour of Twitter Power

Last month I listened to a Vocus webinar titled, "An Hour of Twitter Power," narrated by Mark W. Schaefer of Schaefer Marketing Solutions. In this webinar, Schaefer talked about the importance of using Twitter and shared some insightful advice on how to get the most out of a Twitter account. Schaefer offered three very useful…
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Twitter Blueprint: 5 Key Points to an Effective Marketing Strategy

After reading through a blog post by Jeff Bullas titled: "How to Create a Twitter Marketing Strategy that Rocks" it got me thinking about and wondering how this social media platform could be used to implement an effective marketing strategy. He offers up some very interesting insight on what he thinks are the five key…
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Five Ways to Use Twitter for Better PR

There are many articles on how to use Twitter for business, and DJA takes full advantage of this social media platform to build community and to promote our clients’ news, activities, accomplishments and new product introductions. But I’ve also found that Twitter is an invaluable tool for a more indirect, but equally as important service…
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Twog: 140 Characters on Conquering the Twitterverse

@MyPRGenie says there’s 140M tweets sent a day, 56.2% journalists use Twitter for stories & typing RT better than clicking retweet. #webinar Stay tuned for more Twogs (tweets/blogs) from the DJA team, where we share what we're learning in 140 characters or less.
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Twitter Says It Needs a PR Agency

Last month brought another twist in the debate about which is more important -  social media or traditional PR - as news broke that Twitter is seeking its first ever PR agency. Does this point to PR’s value in an increasingly social media world? Or is it more a function of a company’s growth and…
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