Category Archives: Technology

Seriously, Wearable Technology? Turns out, We’re Not That Far Off!

Last month I saw the movie Her and thought to myself how crazy it would be to get to a time when our lives are that intertwined with wearable technology, but after my visit to the Ventura Ventures Technology Center (V2TC), I realized, we’re not that far off. The V²TC is a Ventura technology business…
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Lessons from the First Innovator in Chief

Usually, when someone thinks of George Washington, they think of him as the general who beat the British, first U.S. president or that guy on the $1 bill. But on a recent tour of Mt. Vernon – Washington’s home and plantation – I was struck by his business acumen, specifically by how innovative he was.…
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PR Implications of the America Invents Law

America invents and PR communicates. That’s how it used to be, but a recently signed patent law is changing how innovative tech companies are announcing their new products. Signed into law by Pres. Obama on Sept. 16, The America Invents Act is billed as the most sweeping patent law change since 1952.  It promises to…
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Top Hits from Around the Tech PR Blogosphere

In a Down Market, It’s Not All Bad SoCal! On his socaltech.com blog, Benjamin Kuo shares five reasons a down market can actually benefit Southern California’s technology businesses from new opportunities to clearing out the competition. Click here for the full list and be sure to share any he forgot in the comments below. Corporate…
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Tech in Los Angeles: Is it all Social Media?

VentureBeat .com recently published a great article on the maturing of the Los Angeles technology industry. A new generation of tech start-up companies is emerging in LA and is attracting venture capital and giving the city a digital street cred that’s getting attention even from up North.  From the article: L.A. isn’t just a mecca…
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Three Ways to Make Google’s ZMOT Work for Tech Marketers

The next big thing from Google is its Zero Moment of Truth (ZMOT) concept, which the company describes as: …a new decision-making moment (for consumers) that takes place a hundred million times a day on mobile phones, laptops and wired devices of all kinds. It’s a moment where marketing happens, where information happens, and where…
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