Category Archives: State of PR

What Are Your Toughest PR Challenges?

I just finished an interesting article by Mickie Kennedy in PR Daily discussing three of the toughest challenges PR pros face. She lists battling stereotypes, getting heard and everyone thinking they know everything as her biggest hurdles—for the most part I agree, but for different reasons. Ms. Kennedy says PR pros are seen as manipulators…
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The Perfect Pitch

Last week, while I was swamped doing media pitches for a new product announcement, my colleague handed me an article from PR Daily to read for our weekly staff meeting discussion. I usually put off reading those articles until ten minutes before the meeting, but for some reason, probably because I desperately needed a break,…
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Three Ways to Make Google’s ZMOT Work for Tech Marketers

The next big thing from Google is its Zero Moment of Truth (ZMOT) concept, which the company describes as: …a new decision-making moment (for consumers) that takes place a hundred million times a day on mobile phones, laptops and wired devices of all kinds. It’s a moment where marketing happens, where information happens, and where…
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Top Hits from Around the Tech PR Blogosphere

• It’s time to Follow. Listen. Share. Then Pitch. While reading Alan Weinkrantz’s Blog Post, How To Follow Journalists on Google+ (Follow. Listen. Share. Then, maybe pitch.), I learned four important pointers. When browsing through an archive like Muck Rack’s list of the top-followed journalists using Google+, you should make sure to follow, listen, share,…
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The Mischaracterization of PR

Richard Edelman, CEO of Edelman Public Relations, recently posted Marketing 3.0 and the Mischaracterization of PR, where he comments on a new book written by Northwestern Business School Prof. Philip Kotler, one of the foremost authorities on marketing. Here are the excerpts Edelman takes issue with: "We have observed that many companies undertake socially responsible…
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Take it from Iron Man, Your PR Needs Some Emotion

  [caption id="attachment_56" align="alignleft" width="231" caption="Iron Man not Gold-Titanium Man"][/caption] “Iron Man, that’s kind of catchy.  It’s got a ring to it.  I mean it’s not technically accurate, because it's a gold, titanium alloy, but its kind of evocative imagery anyway.” – Tony Stark, Iron Man Iron Man is catchy.  Gold-Titanium Man not so much. …
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