Imagine yourself as the CEO of a large successful company. Over time you have built from the ground up an empire among the business world with top-notch employees specializing in management, advertising, marketing, sales, communications, etc. You have risen above much of the competition – …
Out with the Old – Is It Ever Appropriate to Delete Blog Content?
This blog is a collaborative effort by the entire DJA team, from interns to the managing director. But as with any company, sometimes team members move on to new opportunities. One question the DJA team often discusses in staff meetings is when, if ever, is …
The Power of One: The Ripple Effect of Good Customer Service via Social Media
We often talk to our clients about the importance of social media, but outside of increasing followers and “likes,” it’s sometimes difficult to see the benefit. However, I learned first-hand the power of social media when I booked a room at the Hard Rock Hotel …
Legal Issues in Social Media and How to Avoid Them
On Wednesday, August 22, DJA attended an event hosted by the California Gold Coast PRSA Chapter entitled “Social Media Legal Problems.” The presentation was given by Glenn Dickinson, a lawyer who specializes in trademark, copyright, competitive business, and Internet law areas at the business law …
Wikipedia: Are Changes to Terms of Use a Tool or a Target on PR?
Wikipedia is now considering a proposed amendment to its terms of use. The gist of the proposal is that contributors and editors who get paid to add or modify content in a Wikipedia entry, must disclose their financial relationship when editing, for transparency and quality …
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