Category Archives: Social Media

What We’re Reading: How B2B Companies Can Leverage Influencer Marketing

By Krystal Rhaburn Where: Article Post on Spin Sucks: https://spinsucks.com/marketing/b2b-influencer-marketing/ Background: Tom Augenthaler is the founder of The Influencer Marketer, and is “obsessed with helping dynamic companies use influencer marketing to connect with their target markets, generate leads and grow.” Augenthaler has been in the field for almost 10 years, and shares his expertise on…
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Legal Issues in Social Media and How to Avoid Them

By Krystal Rhaburn [caption id="attachment_2626" align="alignright" width="412"] Flickr photo by gentlehorizons[/caption] On Wednesday, August 22, I attended an event hosted by the California Gold Coast PRSA Chapter entitled “Social Media Legal Problems.” I’ve never had an interest in law and legal topics, however this event opened my eyes to things that I should be definitely…
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Why Retiring LinkedIn Products Pages is a Good Thing

Say goodbye to LinkedIn product and service pages. And a vocal group of LinkedIn users are not happy. Take a visit to the LinkedIn Help Center, and you’ll see pages upon pages of posts from unhappy users who say they are “extremely upset,” and “absolutely furious,” and that this is an “insane decision.” “Insane Decision”…
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Wikipedia: Are Changes to Terms of Use a Tool or a Target on PR?

Wikipedia is now considering a proposed amendment to its terms of use. The gist of the proposal is that contributors and editors who get paid to add or modify content in a Wikipedia entry, must disclose their financial relationship when editing, for transparency and quality control. The idea is to help eliminate biased entries, but…
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Using LinkedIn Sponsored Updates

Recently, DJA attended a webinar by LinkedIn that provided excellent information on LinkedIn sponsored updates. Here’s a quick summary of what we learned. Like other social media sites, LinkedIn has a section for people or businesses to post a status update where they can share information, links and photos. This is a great place to…
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Borat and The Goodness of Bad Press

‘All PR is good PR’ is a widely touted maxim – which includes negative publicity. However, it may not always feel that way in the heat of the moment. What’s the truth in that statement? According to the recently published book called “Contagious: Why Things Catch On,” by Prof. Jonah Berger of Wharton Business School,…
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Want a Job in PR? Make Sure These 4 Skills Are Up To Par

As we all know, the economy is still in a bit of a slump. Not that it should discourage you new graduates from seeking a job, but rather, it should put emphasis on the importance of gaining certain skill sets from previous internships or jobs that will help you to score the job you want.…
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Out With the Old – Is it Ever Appropriate to Delete Blog Content?

This blog is a collaborative effort by the entire DJA team, from interns to the managing director. But as with any company, sometimes team members move on to new opportunities. One question the DJA team often discusses in staff meetings is when, if ever, is it appropriate to remove old blog posts? Pamela Seiple at…
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