Category Archives: Public Relations

Three Reasons PR Should Drive Content Marketing Campaigns

Content marketing campaigns deliver focused and compelling content that attracts the buying public and is easily found via search engines. Content can include news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc. Done right, a reader that finds such content is more likely to engage. One of the…
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Borat and The Goodness of Bad Press

‘All PR is good PR’ is a widely touted maxim – which includes negative publicity. However, it may not always feel that way in the heat of the moment. What’s the truth in that statement? According to the recently published book called “Contagious: Why Things Catch On,” by Prof. Jonah Berger of Wharton Business School,…
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Want a Job in PR? Make Sure These 4 Skills Are Up To Par

As we all know, the economy is still in a bit of a slump. Not that it should discourage you new graduates from seeking a job, but rather, it should put emphasis on the importance of gaining certain skill sets from previous internships or jobs that will help you to score the job you want.…
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So You Want To Get Acquired? … PR May Be The Answer

I find this topic very interesting mainly because I work at a PR agency with a client base that includes several tech startups. In the past, we’ve seen some of our clients get acquired and others are still mapping out their future plans. I wanted to share what I found on the topic and how…
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