Category Archives: PR

Twitter Says It Needs a PR Agency

Last month brought another twist in the debate about which is more important -  social media or traditional PR - as news broke that Twitter is seeking its first ever PR agency. Does this point to PR’s value in an increasingly social media world? Or is it more a function of a company’s growth and…
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Top Hits from Around the Tech PR Blogosphere

10 Marketing Lessons for Early-Stage Tech Startups Over at Both Sides of the Table, Mark Suster shares his lessons-learned at his own startup, in hopes to help others avoid his mistakes. Advice includes “don’t believe the hype” and “It’s a marathon, not a sprint” read on for the rest and add yours in the comments…
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Answers: There’s no such thing as bad publicity – or is there?

The answer to this question is greatly dependent on how the bad publicity causes customers to react. If the publicity exposes wrongdoings and causes customers to boycott your company, obviously that is bad. However, if it causes customers to be sympathetic or opens your company to a new, previously unknown audience, then the publicity could…
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Top Hits from Around the Tech PR Blogosphere

In a Down Market, It’s Not All Bad SoCal! On his socaltech.com blog, Benjamin Kuo shares five reasons a down market can actually benefit Southern California’s technology businesses from new opportunities to clearing out the competition. Click here for the full list and be sure to share any he forgot in the comments below. Corporate…
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