Category Archives: Media Relations

Answers: There’s no such thing as bad publicity – or is there?

The answer to this question is greatly dependent on how the bad publicity causes customers to react. If the publicity exposes wrongdoings and causes customers to boycott your company, obviously that is bad. However, if it causes customers to be sympathetic or opens your company to a new, previously unknown audience, then the publicity could…
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Top Hits from Around the Tech PR Blogosphere

In a Down Market, It’s Not All Bad SoCal! On his socaltech.com blog, Benjamin Kuo shares five reasons a down market can actually benefit Southern California’s technology businesses from new opportunities to clearing out the competition. Click here for the full list and be sure to share any he forgot in the comments below. Corporate…
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Pitching to HARO: What You Need To Know

It’s not every day that you have the opportunity to get the facts straight with a handful of HARO reporters and be enlightened on the art of successful (and not-so-successful) pitching. We had the privilege of hearing from three reporters who source stories from HARO, who write for such publications as the AOL “weird stories”…
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One more thing… What is Hype? (Steve Jobs part 2)

One more Steve Jobs post and we’ll be done for 2009.  Steve Jobs has a trademark way of making a big announcement.  First, he starts his presentation with some routine news, and after talking for a bit he pretends to be done before pausing for dramatic effect and then saying, “There is one more thing…”…
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How messaging can make you the next CEO of the Decade

[caption id="attachment_28" align="alignright" width="230" caption="CEO of the Decade"][/caption] OK, so Fortune named Steve Jobs its CEO of the decade for 2010, which means the race is on for the title in 2020.  To win all you have to do is beat Jobs’ record of reinventing the music, computing, movie and wireless communications industries—all while growing…
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