Category Archives: Media Relations

5 Key B2B Tech Company PR Strategies for 2017

The remaining days of 2016 are flying by – it’s almost 2017, which means it’s time to think about how to get more customer awareness, get more customer preference and get more sales in the new year. PR/earned media is a critical element of any marketing initiative for the new year, bringing awareness, credibility and…
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Borat and The Goodness of Bad Press

‘All PR is good PR’ is a widely touted maxim – which includes negative publicity. However, it may not always feel that way in the heat of the moment. What’s the truth in that statement? According to the recently published book called “Contagious: Why Things Catch On,” by Prof. Jonah Berger of Wharton Business School,…
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Agency Survey: Tell Us What You Really Think

Every year we do a client survey to determine where DJA is exceling and, yes, where we could improve. Our 2012 end-of-year survey was 17 questions long, with quantitative responses and places for comments. The results are not scientific, but there were enough client responses for us to feel confident that the feedback is valid.…
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Be Wary of New Crop of “Free” and “Unlimited” PR Distribution Services

Just this month, I’ve received dozens of emails and multiple phone calls from various press release distribution services offering “special pricing” for an “unlimited number of press releases.” As enticing as that all sounds for $49 per month, after years of following the Business Wires and Marketwires of the world, I’m wary of this crop…
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Top Hits: Becoming a Subject Matter Expert, Redefining PR and B2B Marketing

Be Found in the Media Alan Weinkrantz shares five basic rules to “…Become A Subject Matter Expert To The Media,” including Pear Analytics and infographics. Let us know - which would you add to the list? Public Relations Redefined The New York Times discusses the Public Relations Society of America’s (PRSA) effort to develop a…
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Top Hits from Around the Tech PR Blogosphere

10 Marketing Lessons for Early-Stage Tech Startups Over at Both Sides of the Table, Mark Suster shares his lessons-learned at his own startup, in hopes to help others avoid his mistakes. Advice includes “don’t believe the hype” and “It’s a marathon, not a sprint” read on for the rest and add yours in the comments…
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