Category Archives: Marketing

Three Reasons PR Should Drive Content Marketing Campaigns

Content marketing campaigns deliver focused and compelling content that attracts the buying public and is easily found via search engines. Content can include news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc. Done right, a reader that finds such content is more likely to engage. One of the…
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Out With the Old – Is it Ever Appropriate to Delete Blog Content?

This blog is a collaborative effort by the entire DJA team, from interns to the managing director. But as with any company, sometimes team members move on to new opportunities. One question the DJA team often discusses in staff meetings is when, if ever, is it appropriate to remove old blog posts? Pamela Seiple at…
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Agency Survey: Tell Us What You Really Think

Every year we do a client survey to determine where DJA is exceling and, yes, where we could improve. Our 2012 end-of-year survey was 17 questions long, with quantitative responses and places for comments. The results are not scientific, but there were enough client responses for us to feel confident that the feedback is valid.…
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The Power of Branding at Xerox

Engineers and branding often times don’t mix well. The value of branding activity is not always apparent and not easily measured. When compared to spending money on a workstation, it can be hard to justify the cost of a brand-building project. But listening to Ursula Burns, CEO and Chairman of Xerox – herself an engineer…
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Brand Drafting: Give Your Brand a “Kick Flip”

Although he’s a life long skateboarder and now entrepreneur, when it comes to describing how he builds brands for young companies, Per Welinder turns to the world of competitive biking. His concept is brand drafting; and the metaphor he uses is a bike race where a lead rider is in front facing the wind and…
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Four Key Social Media Marketing Predictions for 2012

Now that 2012 is in full swing, articles are springing up all over the Internet with predictions for the future of social media as a business marketing tool in 2012 and beyond. At DJA, we’ve seen a giant leap forward over the past year in client awareness of the usefulness and importance of social media…
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Marketing Execs Prefer Small Agencies

Good news for those of us working in boutique PR agencies! A new study by the Horn Group and Kelton Research says marketing execs prefer to work with smaller firms who operate like collaborative partners and push for innovation. The study found that 86 percent of the MEs who responded prefer to work with smaller,…
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