Category Archives: Innovation

Communicating the Pivot

Pivots – the changing of direction that restarts growth in a company – are in the news lately. Twitter, PayPal, Groupon, Starbucks and Nokia are all publicized examples of successful pivots. Most experts say that pivots are a good and necessary thing for all businesses. But, they often involve getting into new markets or making…
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What We’re Reading: There’s Something Going On In L.A.

Where: Blog post on Built In L.A.; http://www.builtinla.com/blog/mark-suster-theres-something-going-la Summary: Mark Suster is a high-profile Los Angeles-based venture capitalist and a very good blogger. In this post, he explores the question of where Los Angeles ranks as a bastion of technology start-ups. The answer: quite high. In fact, the region is the third largest technology startup…
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Seriously, Wearable Technology? Turns out, We’re Not That Far Off!

Last month I saw the movie Her and thought to myself how crazy it would be to get to a time when our lives are that intertwined with wearable technology, but after my visit to the Ventura Ventures Technology Center (V2TC), I realized, we’re not that far off. The V²TC is a Ventura technology business…
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Lessons from the First Innovator in Chief

Usually, when someone thinks of George Washington, they think of him as the general who beat the British, first U.S. president or that guy on the $1 bill. But on a recent tour of Mt. Vernon – Washington’s home and plantation – I was struck by his business acumen, specifically by how innovative he was.…
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Agency Survey: Tell Us What You Really Think

Every year we do a client survey to determine where DJA is exceling and, yes, where we could improve. Our 2012 end-of-year survey was 17 questions long, with quantitative responses and places for comments. The results are not scientific, but there were enough client responses for us to feel confident that the feedback is valid.…
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The Power of Branding at Xerox

Engineers and branding often times don’t mix well. The value of branding activity is not always apparent and not easily measured. When compared to spending money on a workstation, it can be hard to justify the cost of a brand-building project. But listening to Ursula Burns, CEO and Chairman of Xerox – herself an engineer…
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PR Implications of the America Invents Law

America invents and PR communicates. That’s how it used to be, but a recently signed patent law is changing how innovative tech companies are announcing their new products. Signed into law by Pres. Obama on Sept. 16, The America Invents Act is billed as the most sweeping patent law change since 1952.  It promises to…
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Tech in Los Angeles: Is it all Social Media?

VentureBeat .com recently published a great article on the maturing of the Los Angeles technology industry. A new generation of tech start-up companies is emerging in LA and is attracting venture capital and giving the city a digital street cred that’s getting attention even from up North.  From the article: L.A. isn’t just a mecca…
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