Category Archives: Email

5 Key B2B Tech Company PR Strategies for 2017

The remaining days of 2016 are flying by – it’s almost 2017, which means it’s time to think about how to get more customer awareness, get more customer preference and get more sales in the new year. PR/earned media is a critical element of any marketing initiative for the new year, bringing awareness, credibility and…
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How to Get Clicks From Content

The average adult Internet user claims to spend over 20 hours online per week – 20 hours! So it’s no secret that online content is more important than ever for both business-to-business (B2B) and business-to-consumer (B2C) companies. But just because everyone spends half their workweek on the Internet doesn’t mean they’re all reading the same…
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How to Write More Effective Emails — Part II: Main Content

In my last blog post I shared some tips learned during a recent presentation by Liz Danziger of Worktalk, who spoke about best practices when using email for business communications. Part I focused on how to create more compelling email subject lines. Today, in Part II, I’ll discuss how to create more effective content in…
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Tips on How to Write More Effective Emails — Part I: Email Subject Lines

I recently attended an event with a presentation by Liz Danziger of Worktalk. She spoke about best practices when using email for business communications. Liz provided some terrific guidelines on how to use email more effectively that I’d like to share with you in a series of blogs. I’ll start today by focusing on how to…
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