Category Archives: Content Marketing

5 Key B2B Tech Company PR Strategies for 2017

The remaining days of 2016 are flying by – it’s almost 2017, which means it’s time to think about how to get more customer awareness, get more customer preference and get more sales in the new year. PR/earned media is a critical element of any marketing initiative for the new year, bringing awareness, credibility and…
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How to Get Clicks From Content

The average adult Internet user claims to spend over 20 hours online per week – 20 hours! So it’s no secret that online content is more important than ever for both business-to-business (B2B) and business-to-consumer (B2C) companies. But just because everyone spends half their workweek on the Internet doesn’t mean they’re all reading the same…
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Three Reasons PR Should Drive Content Marketing Campaigns

Content marketing campaigns deliver focused and compelling content that attracts the buying public and is easily found via search engines. Content can include news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc. Done right, a reader that finds such content is more likely to engage. One of the…
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