Category Archives: Communication

Networking 101: Know. Like. Trust. Refer.

DJA recently attended a networking meeting to learn more on business networking and how to connect with people. The guest speaker was Dr. William M. Saleebey, Ph.D., an expert on the psychological dimensions of personal and business networking. Dr. Saleebey started out by discussing some of the varying reasons for networking: finding work, developing new…
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How to Write More Effective Emails — Part II: Main Content

In my last blog post I shared some tips learned during a recent presentation by Liz Danziger of Worktalk, who spoke about best practices when using email for business communications. Part I focused on how to create more compelling email subject lines. Today, in Part II, I’ll discuss how to create more effective content in…
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Out With the Old – Is it Ever Appropriate to Delete Blog Content?

This blog is a collaborative effort by the entire DJA team, from interns to the managing director. But as with any company, sometimes team members move on to new opportunities. One question the DJA team often discusses in staff meetings is when, if ever, is it appropriate to remove old blog posts? Pamela Seiple at…
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Agency Survey: Tell Us What You Really Think

Every year we do a client survey to determine where DJA is exceling and, yes, where we could improve. Our 2012 end-of-year survey was 17 questions long, with quantitative responses and places for comments. The results are not scientific, but there were enough client responses for us to feel confident that the feedback is valid.…
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The Power of Branding at Xerox

Engineers and branding often times don’t mix well. The value of branding activity is not always apparent and not easily measured. When compared to spending money on a workstation, it can be hard to justify the cost of a brand-building project. But listening to Ursula Burns, CEO and Chairman of Xerox – herself an engineer…
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Our Favorite Internet April Fools Day Pranks

April Fools Day pranks have taken over the Internet this year.  Using social media, press releases and video – gags were everywhere you looked yesterday.  Some (like Google Nose – the new scentsation in search) fooled a few people on Facebook.  Others (like Scope bacon-flavored mouthwash) were just funny. From a PR perspective, it turns…
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Tips on How to Write More Effective Emails — Part I: Email Subject Lines

I recently attended an event with a presentation by Liz Danziger of Worktalk. She spoke about best practices when using email for business communications. Liz provided some terrific guidelines on how to use email more effectively that I’d like to share with you in a series of blogs. I’ll start today by focusing on how to…
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