Be Found in the Media
Alan Weinkrantz shares five basic rules to “…Become A Subject Matter Expert To The Media,” including Pear Analytics and infographics. Let us know – which would you add to the list?
Public Relations Redefined
The New York Times discusses the Public Relations Society of America’s (PRSA) effort to develop a new definition for the industry. Let us know in the comments below your thoughts on how PR should be defined in the 21st century.
Push and Pull of B2B Marketing
Deep <Tech> Dive shares an interesting survey of IT software developers and IT staff and management that revealed younger technology workers prefer a “push model,” – that is having information pushed to their email inbox, their RSS feed, their Twitter stream, and their Facebook news feed. The post shares ways to navigate this push and pull (loyal readers or site visitors) of B2B marketing.