• It’s time to Follow. Listen. Share. Then Pitch.
While reading Alan Weinkrantz’s Blog Post, How To Follow Journalists on Google+ (Follow. Listen. Share. Then, maybe pitch.), I learned four important pointers. When browsing through an archive like Muck Rack’s list of the top-followed journalists using Google+, you should make sure to follow, listen, share, and then if you’re ready, pitch.
• 4 Important Points for PR Professionals to Consider
The media landscape is shifting and Marcel Goldstein’s Blog Post, Blogging Unmasked clues us in to what Mike Vizard, entrepreneurial blogger with the IT Business Edge Network says about PR pros and exclusives, video, infographics, and content distribution.
• How Important is A Facebook Fan?
After reading Paul Dunay’s Blog Post, How much is that Facebook Fan worth anyway?, I learned that a “fan” amounts to around $3.60 Media Equivalent Value per year according to Virtue, a social media marketing platform. But, when you really put it in perspective, Duany talks about the true value of a Facebook fan, which really is zero; unless you monetize them. He believes that’s the era in which we are just beginning to explore.