Category Archives: What We’re Reading
What Are Your Toughest PR Challenges?
I just finished an interesting article by Mickie Kennedy in PR Daily discussing three of the toughest challenges PR pros face. She lists battling stereotypes, getting heard and everyone thinking they know everything as her biggest hurdles—for the most part … Continue reading
Twitter Blueprint: 5 Key Points to an Effective Marketing Strategy
After reading through a blog post by Jeff Bullas titled: “How to Create a Twitter Marketing Strategy that Rocks” it got me thinking about and wondering how this social media platform could be used to implement an effective marketing strategy. … Continue reading
The Corporate Blog—20 Ways to Maximize ROI
DJA writes corporate blogs for several clients. Some are committed to the notion of incorporating social media into their marketing budgets and activities and some don’t understand social media and are worried about the time investment of a blog. When … Continue reading
Top Hits from Around the Tech PR Blogosphere
In a Down Market, It’s Not All Bad SoCal! On his socaltech.com blog, Benjamin Kuo shares five reasons a down market can actually benefit Southern California’s technology businesses from new opportunities to clearing out the competition. Click here for the … Continue reading
Tech in Los Angeles: Is it all Social Media?
VentureBeat .com recently published a great article on the maturing of the Los Angeles technology industry. A new generation of tech start-up companies is emerging in LA and is attracting venture capital and giving the city a digital street cred … Continue reading
Top Hits from Around the Tech PR Blogosphere
• It’s time to Follow. Listen. Share. Then Pitch. While reading Alan Weinkrantz’s Blog Post, How To Follow Journalists on Google+ (Follow. Listen. Share. Then, maybe pitch.), I learned four important pointers. When browsing through an archive like Muck Rack’s … Continue reading
Three Steps for Overcoming Writer’s Block
Having a hard time getting started on a difficult (or uninspiring) writing project? Overwhelmed by the technical details? I recently read an article in the PRSA newsletter that really helped clarify for me how to get organized and get going … Continue reading
What We’re Reading: How a software company’s blog gained 4 million users in just 2 years
“What makes our blog different is that we take pride in our blog explicitly; we keep it top center of the home page.” – Andrew Sinkov, vice president of marketing for Evernote In a recent staff meeting, the DJA team … Continue reading