Category Archives: Trip Report
Trip Report: Three Views of How Social Media Can Work
Amber and I recently attended a Corporate Leaders Breakfast organized by California Lutheran University centered on the hot topic, “Embracing Social Media for Business.” The panel of social media experts came from three different marketing scenarios: a web-based business, a … Continue reading
Posted in Blogging, Marketing, Social Media, Trip Report
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Trip Report: Looking to Innovation for New Revenue
Your assignment: find a new product or service that will create a $500 million revenue stream. What do you do next? You innovate. That was the message from an innovation panel discussion at the Sept. meeting of the Gold Coast … Continue reading
Posted in Innovation, Trip Report
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