Category Archives: Trip Report

Trip Report: Three Views of How Social Media Can Work

Amber and I recently attended a Corporate Leaders Breakfast organized by California Lutheran University centered on the hot topic, “Embracing Social Media for Business.” The panel of social media experts came from three different marketing scenarios: a web-based business, a … Continue reading

Posted in Blogging, Marketing, Social Media, Trip Report | Leave a comment

Trip Report: Looking to Innovation for New Revenue

Your assignment:  find a new product or service that will create a $500 million revenue stream.  What do you do next? You innovate. That was the message from an innovation panel discussion at the Sept. meeting of the Gold Coast … Continue reading

Posted in Innovation, Trip Report | Comments Off