Category Archives: Technology
PR Implications of the America Invents Law
America invents and PR communicates. That’s how it used to be, but a recently signed patent law is changing how innovative tech companies are announcing their new products. Signed into law by Pres. Obama on Sept. 16, The America Invents … Continue reading
Top Hits from Around the Tech PR Blogosphere
In a Down Market, It’s Not All Bad SoCal! On his socaltech.com blog, Benjamin Kuo shares five reasons a down market can actually benefit Southern California’s technology businesses from new opportunities to clearing out the competition. Click here for the … Continue reading
Answers: Five Things a Startup CEO Should Know Before Hiring a PR Agency
Answers is a new regular feature where the DJA team shares its insight on key questions facing the B2B technology community. Hiring a PR agency is a significant move for a tech startup. But when to hire a firm is … Continue reading
Tech in Los Angeles: Is it all Social Media?
VentureBeat .com recently published a great article on the maturing of the Los Angeles technology industry. A new generation of tech start-up companies is emerging in LA and is attracting venture capital and giving the city a digital street cred … Continue reading
Three Ways to Make Google’s ZMOT Work for Tech Marketers
The next big thing from Google is its Zero Moment of Truth (ZMOT) concept, which the company describes as: …a new decision-making moment (for consumers) that takes place a hundred million times a day on mobile phones, laptops and wired … Continue reading