Category Archives: Technology

PR Implications of the America Invents Law

Posted on September 28, 2011 by David

America invents and PR communicates. That’s how it used to be, but a recently signed patent law is changing how innovative tech companies are announcing their new products. Signed into law by Pres. Obama on Sept. 16, The America Invents … Continue reading →

Posted in Innovation, PR, Technology | Comments Off

Top Hits from Around the Tech PR Blogosphere

Posted on August 22, 2011 by Amber

In a Down Market, It’s Not All Bad SoCal! On his socaltech.com blog, Benjamin Kuo shares five reasons a down market can actually benefit Southern California’s technology businesses from new opportunities to clearing out the competition. Click here for the … Continue reading →

Posted in Media Relations, PR, Social Media, Technology, What We're Reading | Comments Off

Answers: Five Things a Startup CEO Should Know Before Hiring a PR Agency

Posted on August 16, 2011 by David

Answers is a new regular feature where the DJA team shares its insight on key questions facing the B2B technology community. Hiring a PR agency is a significant move for a tech startup. But when to hire a firm is … Continue reading →

Posted in PR, Startup, Technology | Comments Off

Tech in Los Angeles: Is it all Social Media?

Posted on August 10, 2011 by David

VentureBeat .com recently published a great article on the maturing of the Los Angeles technology industry. A new generation of tech start-up companies is emerging in LA and is attracting venture capital and giving the city a digital street cred … Continue reading →

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Three Ways to Make Google’s ZMOT Work for Tech Marketers

Posted on August 4, 2011 by David

The next big thing from Google is its Zero Moment of Truth (ZMOT) concept, which the company describes as: …a new decision-making moment (for consumers) that takes place a hundred million times a day on mobile phones, laptops and wired … Continue reading →

Posted in Marketing, State of PR, Technology | Comments Off