Category Archives: State of PR

What Are Your Toughest PR Challenges?

Posted on May 2, 2012 by Elisabeth

I just finished an interesting article by Mickie Kennedy in PR Daily discussing three of the toughest challenges PR pros face. She lists battling stereotypes, getting heard and everyone thinking they know everything as her biggest hurdles—for the most part … Continue reading →

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Top Hits: The Power of a Press Release, PR in the “Age of Dialogue” and The Power of Pinterest

Posted on April 3, 2012 by Lynn

A round up of key PR-oriented blog posts that we are reading: The Importance of B2B Press Releases Deep <Tech> Dive shares five thoughts on why businesses should re-visit the reasons behind writing press releases. What do you think? Feel … Continue reading →

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The Perfect Pitch

Posted on November 7, 2011 by Elisabeth

Last week, while I was swamped doing media pitches for a new product announcement, my colleague handed me an article from PR Daily to read for our weekly staff meeting discussion. I usually put off reading those articles until ten … Continue reading →

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Three Ways to Make Google’s ZMOT Work for Tech Marketers

Posted on August 4, 2011 by David

The next big thing from Google is its Zero Moment of Truth (ZMOT) concept, which the company describes as: …a new decision-making moment (for consumers) that takes place a hundred million times a day on mobile phones, laptops and wired … Continue reading →

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Top Hits from Around the Tech PR Blogosphere

Posted on August 2, 2011 by Amber

• It’s time to Follow. Listen. Share. Then Pitch. While reading Alan Weinkrantz’s Blog Post, How To Follow Journalists on Google+ (Follow. Listen. Share. Then, maybe pitch.), I learned four important pointers. When browsing through an archive like Muck Rack’s … Continue reading →

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The Mischaracterization of PR

Posted on July 13, 2011 by Elisabeth

Richard Edelman, CEO of Edelman Public Relations, recently posted Marketing 3.0 and the Mischaracterization of PR, where he comments on a new book written by Northwestern Business School Prof. Philip Kotler, one of the foremost authorities on marketing. Here are … Continue reading →

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Take it from Iron Man, Your PR Needs Some Emotion

Posted on May 21, 2010 by David

  “Iron Man, that’s kind of catchy.  It’s got a ring to it.  I mean it’s not technically accurate, because it’s a gold, titanium alloy, but its kind of evocative imagery anyway.” – Tony Stark, Iron Man Iron Man is … Continue reading →

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