Category Archives: Social Media

Out With the Old – Is it Ever Appropriate to Delete Blog Content?

Posted on April 23, 2013 by Amber

This blog is a collaborative effort by the entire DJA team, from interns to the managing director. But as with any company, sometimes team members move on to new opportunities. One question the DJA team often discusses in staff meetings … Continue reading →

Posted in Blogging, Branding, Communication, Guidelines, Lead Generation, Marketing, SEO, Social Media | Leave a comment

Agency Survey: Tell Us What You Really Think

Posted on April 16, 2013 by David

Every year we do a client survey to determine where DJA is exceling and, yes, where we could improve. Our 2012 end-of-year survey was 17 questions long, with quantitative responses and places for comments. The results are not scientific, but … Continue reading →

Posted in Blogging, Branding, Communication, DJA News, Innovation, Marketing, Media Relations, Messaging, PR, Social Media, Surveys | Leave a comment

Our Favorite Internet April Fools Day Pranks

Posted on April 2, 2013 by David

April Fools Day pranks have taken over the Internet this year.  Using social media, press releases and video – gags were everywhere you looked yesterday.  Some (like Google Nose – the new scentsation in search) fooled a few people on … Continue reading →

Posted in April Fools Day, Communication, Messaging, Social Media, Twitter, What We're Reading, YouTube | Comments Off

11/12/12 Staff Meeting: What We’re Discussing

Posted on November 12, 2012 by David

During our Monday staff meetings, we discuss an article on the state of the art in using PR and social media to connect with audiences. This week: Almost Famous: Inside social media’s fake fan industry by Dan Tynen in ITWorld. … Continue reading →

Posted in Google+, Social Media, Twitter | Comments Off

10/29/12 Staff Meeting: What We’re Discussing

Posted on October 29, 2012 by David

During our Monday staff meetings, we discuss an article on the state of the art in using PR and social media to connect with audiences. This week: How to Scale a Start-Up Using Social Media from Inc. Magazine. Take away: … Continue reading →

Posted in Social Media | Comments Off

Webinar Recap: An Hour of Twitter Power

Posted on October 10, 2012 by Lynn

Last month I listened to a Vocus webinar titled, “An Hour of Twitter Power,” narrated by Mark W. Schaefer of Schaefer Marketing Solutions. In this webinar, Schaefer talked about the importance of using Twitter and shared some insightful advice on … Continue reading →

Posted in Social Media, Twitter | Comments Off

Twitter Blueprint: 5 Key Points to an Effective Marketing Strategy

Posted on April 25, 2012 by Lynn

After reading through a blog post by Jeff Bullas titled: “How to Create a Twitter Marketing Strategy that Rocks” it got me thinking about and wondering how this social media platform could be used to implement an effective marketing strategy. … Continue reading →

Posted in Social Media, Twitter, What We're Reading | Comments Off

Three Ways Pinterest Can Work for B2B PR

Posted on March 26, 2012 by Elisabeth

Just as the PR community has really begun to embrace Facebook and Twitter for public relations efforts, along comes Pinterest with a new social media format that can be leveraged in order to add value for B2B technology companies. What … Continue reading →

Posted in PR, Social Media | Comments Off

The Power of One: The Ripple Effect of Good Customer Service via Social Media

Posted on February 9, 2012 by Amber

We often talk to our clients about the importance of social media, but outside of increasing followers and “likes,” it’s sometimes difficult to see the benefit. However, I learned first hand the power of social media when I booked a … Continue reading →

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Four Key Social Media Marketing Predictions for 2012

Posted on January 17, 2012 by Elisabeth

Now that 2012 is in full swing, articles are springing up all over the Internet with predictions for the future of social media as a business marketing tool in 2012 and beyond. At DJA, we’ve seen a giant leap forward … Continue reading →

Posted in Marketing, Social Media | Comments Off