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Category Archives: PR
So You Want To Get Acquired? … PR May Be The Answer
I find this topic very interesting mainly because I work at a PR agency with a client base that includes several tech startups. In the past, we’ve seen some of our clients get acquired and others are still mapping out … Continue reading
Posted in Acquisitions, Industry News, Networking, PR, Public Relations, Tech Startups
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Agency Survey: Tell Us What You Really Think
Every year we do a client survey to determine where DJA is exceling and, yes, where we could improve. Our 2012 end-of-year survey was 17 questions long, with quantitative responses and places for comments. The results are not scientific, but … Continue reading
Posted in Blogging, Branding, Communication, DJA News, Innovation, Marketing, Media Relations, Messaging, PR, Social Media, Surveys
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Top Hits: Successfully Pitching to Bloggers, A B2B’s ‘PR Moment’ and Warning Signs of Bad Marketing
The Do’s and Don’ts When Pitching to Bloggers Danny Brown shares his personal thoughts on how to correctly and effectively pitch to bloggers. He offers up valuable tips ranging from creating an appropriate, personable, eye-catching headline to doing your research … Continue reading
What Are Your Toughest PR Challenges?
I just finished an interesting article by Mickie Kennedy in PR Daily discussing three of the toughest challenges PR pros face. She lists battling stereotypes, getting heard and everyone thinking they know everything as her biggest hurdles—for the most part … Continue reading
Posted in PR, State of PR, What We're Reading
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Be Wary of New Crop of “Free” and “Unlimited” PR Distribution Services
Just this month, I’ve received dozens of emails and multiple phone calls from various press release distribution services offering “special pricing” for an “unlimited number of press releases.” As enticing as that all sounds for $49 per month, after years … Continue reading
Posted in Media Relations, PR
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Top Hits: The Power of a Press Release, PR in the “Age of Dialogue” and The Power of Pinterest
A round up of key PR-oriented blog posts that we are reading: The Importance of B2B Press Releases Deep <Tech> Dive shares five thoughts on why businesses should re-visit the reasons behind writing press releases. What do you think? Feel … Continue reading
Posted in Media Relations, PR, State of PR
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Three Ways Pinterest Can Work for B2B PR
Just as the PR community has really begun to embrace Facebook and Twitter for public relations efforts, along comes Pinterest with a new social media format that can be leveraged in order to add value for B2B technology companies. What … Continue reading
Posted in PR, Social Media
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Webinar: Eight Techniques Every PR Champion Should Know
You may be asking yourself, what exactly is a PR champion? Is that someone that knows everything there is to know about PR? Not necessarily. It wasn’t until after listening to a recent Vocus webinar, “The Eight Techniques of the … Continue reading
Posted in PR
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Top Hits: Becoming a Subject Matter Expert, Redefining PR and B2B Marketing
Be Found in the Media Alan Weinkrantz shares five basic rules to “…Become A Subject Matter Expert To The Media,” including Pear Analytics and infographics. Let us know – which would you add to the list? Public Relations Redefined The … Continue reading
Posted in Media Relations, PR
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The Perfect Pitch
Last week, while I was swamped doing media pitches for a new product announcement, my colleague handed me an article from PR Daily to read for our weekly staff meeting discussion. I usually put off reading those articles until ten … Continue reading
Posted in PR, State of PR
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