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Category Archives: Messaging
How to Write More Effective Emails — Part II: Main Content
In my last blog post I shared some tips learned during a recent presentation by Liz Danziger of Worktalk, who spoke about best practices when using email for business communications. Part I focused on how to create more compelling email … Continue reading
Posted in Communication, Email, Guidelines, Messaging, Tips
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Agency Survey: Tell Us What You Really Think
Every year we do a client survey to determine where DJA is exceling and, yes, where we could improve. Our 2012 end-of-year survey was 17 questions long, with quantitative responses and places for comments. The results are not scientific, but … Continue reading
Posted in Blogging, Branding, Communication, DJA News, Innovation, Marketing, Media Relations, Messaging, PR, Social Media, Surveys
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The Power of Branding at Xerox
Engineers and branding often times don’t mix well. The value of branding activity is not always apparent and not easily measured. When compared to spending money on a workstation, it can be hard to justify the cost of a brand-building … Continue reading
Posted in Branding, Communication, Innovation, Marketing, Messaging
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Our Favorite Internet April Fools Day Pranks
April Fools Day pranks have taken over the Internet this year. Using social media, press releases and video – gags were everywhere you looked yesterday. Some (like Google Nose – the new scentsation in search) fooled a few people on … Continue reading
Posted in April Fools Day, Communication, Messaging, Social Media, Twitter, What We're Reading, YouTube
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Tips on How to Write More Effective Emails — Part I: Email Subject Lines
I recently attended an event with a presentation by Liz Danziger of Worktalk. She spoke about best practices when using email for business communications. Liz provided some terrific guidelines on how to use email more effectively that I’d like to … Continue reading
Posted in Communication, Email, Guidelines, Messaging, Tips
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Even Professional Writers Can Use a Refresher on Good Writing
One of my clients, Exec-Comm, a business communication skills consulting firm, recently hosted its Action Writing public program and invited me to join as a participant. The program is designed to help business people write better to achieve action from … Continue reading
Posted in Blogging, Messaging, Trip Report
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What We’re Reading: The Science of Storytelling
A semi-regular update of our staff meeting discussions of articles on the state of the art in using PR and social media to connect with audiences. This week: The Science of Storytelling: Why Telling a Story is the Most Powerful … Continue reading
Are You an Annoying, Pretentious and Useless Business Jargon User?
I ran across Forbes’ The Most Annoying, Pretentious and Useless Business Jargon the other day and I’m embarrassed to say I am uncomfortably familiar with quite a few of the top 45 items listed. In my defense, I never use … Continue reading
One more thing… What is Hype? (Steve Jobs part 2)
One more Steve Jobs post and we’ll be done for 2009. Steve Jobs has a trademark way of making a big announcement. First, he starts his presentation with some routine news, and after talking for a bit he pretends to … Continue reading
Posted in Media Relations, Messaging
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How messaging can make you the next CEO of the Decade
OK, so Fortune named Steve Jobs its CEO of the decade for 2010, which means the race is on for the title in 2020. To win all you have to do is beat Jobs’ record of reinventing the music, computing, … Continue reading
Posted in Media Relations, Messaging
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