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Category Archives: Media Relations
Agency Survey: Tell Us What You Really Think
Every year we do a client survey to determine where DJA is exceling and, yes, where we could improve. Our 2012 end-of-year survey was 17 questions long, with quantitative responses and places for comments. The results are not scientific, but … Continue reading
Posted in Blogging, Branding, Communication, DJA News, Innovation, Marketing, Media Relations, Messaging, PR, Social Media, Surveys
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Be Wary of New Crop of “Free” and “Unlimited” PR Distribution Services
Just this month, I’ve received dozens of emails and multiple phone calls from various press release distribution services offering “special pricing” for an “unlimited number of press releases.” As enticing as that all sounds for $49 per month, after years … Continue reading
Posted in Media Relations, PR
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Top Hits: The Power of a Press Release, PR in the “Age of Dialogue” and The Power of Pinterest
A round up of key PR-oriented blog posts that we are reading: The Importance of B2B Press Releases Deep <Tech> Dive shares five thoughts on why businesses should re-visit the reasons behind writing press releases. What do you think? Feel … Continue reading
Posted in Media Relations, PR, State of PR
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Top Hits: Becoming a Subject Matter Expert, Redefining PR and B2B Marketing
Be Found in the Media Alan Weinkrantz shares five basic rules to “…Become A Subject Matter Expert To The Media,” including Pear Analytics and infographics. Let us know – which would you add to the list? Public Relations Redefined The … Continue reading
Posted in Media Relations, PR
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Top Hits from Around the Tech PR Blogosphere
10 Marketing Lessons for Early-Stage Tech Startups Over at Both Sides of the Table, Mark Suster shares his lessons-learned at his own startup, in hopes to help others avoid his mistakes. Advice includes “don’t believe the hype” and “It’s a … Continue reading
Posted in Marketing, Media Relations, PR, Startup
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Answers: There’s no such thing as bad publicity – or is there?
The answer to this question is greatly dependent on how the bad publicity causes customers to react. If the publicity exposes wrongdoings and causes customers to boycott your company, obviously that is bad. However, if it causes customers to be … Continue reading
Posted in Media Relations, PR
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Top Hits from Around the Tech PR Blogosphere
In a Down Market, It’s Not All Bad SoCal! On his socaltech.com blog, Benjamin Kuo shares five reasons a down market can actually benefit Southern California’s technology businesses from new opportunities to clearing out the competition. Click here for the … Continue reading
Posted in Media Relations, PR, Social Media, Technology, What We're Reading
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Pitching to HARO: What You Need To Know
It’s not every day that you have the opportunity to get the facts straight with a handful of HARO reporters and be enlightened on the art of successful (and not-so-successful) pitching. We had the privilege of hearing from three reporters … Continue reading
Posted in HARO, Media Relations
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One more thing… What is Hype? (Steve Jobs part 2)
One more Steve Jobs post and we’ll be done for 2009. Steve Jobs has a trademark way of making a big announcement. First, he starts his presentation with some routine news, and after talking for a bit he pretends to … Continue reading
Posted in Media Relations, Messaging
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How messaging can make you the next CEO of the Decade
OK, so Fortune named Steve Jobs its CEO of the decade for 2010, which means the race is on for the title in 2020. To win all you have to do is beat Jobs’ record of reinventing the music, computing, … Continue reading
Posted in Media Relations, Messaging
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