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Category Archives: Marketing
Out With the Old – Is it Ever Appropriate to Delete Blog Content?
This blog is a collaborative effort by the entire DJA team, from interns to the managing director. But as with any company, sometimes team members move on to new opportunities. One question the DJA team often discusses in staff meetings … Continue reading
Posted in Blogging, Branding, Communication, Guidelines, Lead Generation, Marketing, SEO, Social Media
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Agency Survey: Tell Us What You Really Think
Every year we do a client survey to determine where DJA is exceling and, yes, where we could improve. Our 2012 end-of-year survey was 17 questions long, with quantitative responses and places for comments. The results are not scientific, but … Continue reading
Posted in Blogging, Branding, Communication, DJA News, Innovation, Marketing, Media Relations, Messaging, PR, Social Media, Surveys
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The Power of Branding at Xerox
Engineers and branding often times don’t mix well. The value of branding activity is not always apparent and not easily measured. When compared to spending money on a workstation, it can be hard to justify the cost of a brand-building … Continue reading
Posted in Branding, Communication, Innovation, Marketing, Messaging
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Top Hits: Successfully Pitching to Bloggers, A B2B’s ‘PR Moment’ and Warning Signs of Bad Marketing
The Do’s and Don’ts When Pitching to Bloggers Danny Brown shares his personal thoughts on how to correctly and effectively pitch to bloggers. He offers up valuable tips ranging from creating an appropriate, personable, eye-catching headline to doing your research … Continue reading
Brand Drafting: Give Your Brand a “Kick Flip”
Although he’s a life long skateboarder and now entrepreneur, when it comes to describing how he builds brands for young companies, Per Welinder turns to the world of competitive biking. His concept is brand drafting; and the metaphor he uses … Continue reading
Posted in Marketing
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Four Key Social Media Marketing Predictions for 2012
Now that 2012 is in full swing, articles are springing up all over the Internet with predictions for the future of social media as a business marketing tool in 2012 and beyond. At DJA, we’ve seen a giant leap forward … Continue reading
Posted in Marketing, Social Media
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Marketing Execs Prefer Small Agencies
Good news for those of us working in boutique PR agencies! A new study by the Horn Group and Kelton Research says marketing execs prefer to work with smaller firms who operate like collaborative partners and push for innovation. The … Continue reading
Trip Report: Three Views of How Social Media Can Work
Amber and I recently attended a Corporate Leaders Breakfast organized by California Lutheran University centered on the hot topic, “Embracing Social Media for Business.” The panel of social media experts came from three different marketing scenarios: a web-based business, a … Continue reading
Posted in Blogging, Marketing, Social Media, Trip Report
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Top Hits from Around the Tech PR Blogosphere
10 Marketing Lessons for Early-Stage Tech Startups Over at Both Sides of the Table, Mark Suster shares his lessons-learned at his own startup, in hopes to help others avoid his mistakes. Advice includes “don’t believe the hype” and “It’s a … Continue reading
Posted in Marketing, Media Relations, PR, Startup
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Three Google+ Features for Business Marketing
Last month the highly anticipated Google+ beta invitations went out and people rushed to join the latest social network phenomenon. Soon, many were asking, what’s the big deal? Is this YASN?—yet another social network? People already have a lot of … Continue reading
Posted in Google+, Marketing, Social Media
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