Category Archives: Innovation

Agency Survey: Tell Us What You Really Think

Posted on April 16, 2013 by David

Every year we do a client survey to determine where DJA is exceling and, yes, where we could improve. Our 2012 end-of-year survey was 17 questions long, with quantitative responses and places for comments. The results are not scientific, but … Continue reading →

Posted in Blogging, Branding, Communication, DJA News, Innovation, Marketing, Media Relations, Messaging, PR, Social Media, Surveys | Leave a comment

The Power of Branding at Xerox

Posted on April 10, 2013 by David

Engineers and branding often times don’t mix well. The value of branding activity is not always apparent and not easily measured. When compared to spending money on a workstation, it can be hard to justify the cost of a brand-building … Continue reading →

Posted in Branding, Communication, Innovation, Marketing, Messaging | Leave a comment

PR Implications of the America Invents Law

Posted on September 28, 2011 by David

America invents and PR communicates. That’s how it used to be, but a recently signed patent law is changing how innovative tech companies are announcing their new products. Signed into law by Pres. Obama on Sept. 16, The America Invents … Continue reading →

Posted in Innovation, PR, Technology | Comments Off

Tech in Los Angeles: Is it all Social Media?

Posted on August 10, 2011 by David

VentureBeat .com recently published a great article on the maturing of the Los Angeles technology industry. A new generation of tech start-up companies is emerging in LA and is attracting venture capital and giving the city a digital street cred … Continue reading →

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Trip Report: Looking to Innovation for New Revenue

Posted on October 4, 2010 by David

Your assignment:  find a new product or service that will create a $500 million revenue stream.  What do you do next? You innovate. That was the message from an innovation panel discussion at the Sept. meeting of the Gold Coast … Continue reading →

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