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Category Archives: Blogging
Out With the Old – Is it Ever Appropriate to Delete Blog Content?
This blog is a collaborative effort by the entire DJA team, from interns to the managing director. But as with any company, sometimes team members move on to new opportunities. One question the DJA team often discusses in staff meetings … Continue reading
Posted in Blogging, Branding, Communication, Guidelines, Lead Generation, Marketing, SEO, Social Media
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Agency Survey: Tell Us What You Really Think
Every year we do a client survey to determine where DJA is exceling and, yes, where we could improve. Our 2012 end-of-year survey was 17 questions long, with quantitative responses and places for comments. The results are not scientific, but … Continue reading
Posted in Blogging, Branding, Communication, DJA News, Innovation, Marketing, Media Relations, Messaging, PR, Social Media, Surveys
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5 Tips on Getting the Most Out of Your Trade Show Experience
Recently we’ve seen an increase in interest among our clients wanting to know how to attend, exhibit and speak at trade shows. For those not familiar with the way trade shows work, it can be a very complex process, especially … Continue reading
Posted in Blogging, Trade Show
Tagged conferences, event management, networking, social media, speaking engagements, tips, trade shows
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Even Professional Writers Can Use a Refresher on Good Writing
One of my clients, Exec-Comm, a business communication skills consulting firm, recently hosted its Action Writing public program and invited me to join as a participant. The program is designed to help business people write better to achieve action from … Continue reading
Posted in Blogging, Messaging, Trip Report
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What We’re Reading: The Science of Storytelling
A semi-regular update of our staff meeting discussions of articles on the state of the art in using PR and social media to connect with audiences. This week: The Science of Storytelling: Why Telling a Story is the Most Powerful … Continue reading
Are You an Annoying, Pretentious and Useless Business Jargon User?
I ran across Forbes’ The Most Annoying, Pretentious and Useless Business Jargon the other day and I’m embarrassed to say I am uncomfortably familiar with quite a few of the top 45 items listed. In my defense, I never use … Continue reading
Top Hits: Successfully Pitching to Bloggers, A B2B’s ‘PR Moment’ and Warning Signs of Bad Marketing
The Do’s and Don’ts When Pitching to Bloggers Danny Brown shares his personal thoughts on how to correctly and effectively pitch to bloggers. He offers up valuable tips ranging from creating an appropriate, personable, eye-catching headline to doing your research … Continue reading
Advice: Finding Time to Blog
Type “finding time to blog” in Google and you’ll get more than 19 BILLION results. It’s something we often discuss with our clients – blogging is great, but requires a great deal of time. And as I sat down to … Continue reading
Posted in Blogging
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Twog: 140 Characters on Conquering the Twitterverse
@MyPRGenie says there’s 140M tweets sent a day, 56.2% journalists use Twitter for stories & typing RT better than clicking retweet. #webinar Stay tuned for more Twogs (tweets/blogs) from the DJA team, where we share what we’re learning in 140 … Continue reading
Posted in Blogging, PR, Social Media, Twitter
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The Corporate Blog—20 Ways to Maximize ROI
DJA writes corporate blogs for several clients. Some are committed to the notion of incorporating social media into their marketing budgets and activities and some don’t understand social media and are worried about the time investment of a blog. When … Continue reading
Posted in Blogging, Social Media, What We're Reading
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