Author Archives: Lynn
Twitter Blueprint: 5 Key Points to an Effective Marketing Strategy
After reading through a blog post by Jeff Bullas titled: “How to Create a Twitter Marketing Strategy that Rocks” it got me thinking about and wondering how this social media platform could be used to implement an effective marketing strategy. … Continue reading
Top Hits: The Power of a Press Release, PR in the “Age of Dialogue” and The Power of Pinterest
A round up of key PR-oriented blog posts that we are reading: The Importance of B2B Press Releases Deep <Tech> Dive shares five thoughts on why businesses should re-visit the reasons behind writing press releases. What do you think? Feel … Continue reading
OFC/NFOEC 2012: My First Tech Trade Show Experience
Earlier this month, I attended my very first tech trade show: OFC/NFOEC 2012. I wasn’t sure what to expect, but since I had been working hard on organizing our client CALIENT Technologies’ booth for the show, I was feeling both … Continue reading
Webinar: Eight Techniques Every PR Champion Should Know
You may be asking yourself, what exactly is a PR champion? Is that someone that knows everything there is to know about PR? Not necessarily. It wasn’t until after listening to a recent Vocus webinar, “The Eight Techniques of the … Continue reading