B2B Companies Slow to Reap Benefits of Blogging

These days it may seem like everyone is taking a dive into the blogosphere, but according to a recent post by Marketo, B2B marketers are not as quick to jump on the bandwagon. In fact, the article sites a 2008 Forrester Research report that more than half of B2B marketers either did not have a blog or were still figuring out their blogging strategy.

For B2B companies unsure of how a blog can benefit their company, the post goes on to identify the top reasons for starting a blog such as thought leadership, engaging with customers and a place for additional links to pages on the company website.

For those companies still deciding whether blogging is right for your company, Mashable recently posted an article “Five Surprising Social Media Business Success Stories,” which included a dentist, a steel building manufacturer, a paint company, a paper company and an aircraft maintenance and support company. This post is an excellent example that it doesn’t matter whether you’re a B2C or B2B company, a blog can be a beneficial addition to your company’s marketing activities as long as it is executed correctly.

At DJA, we work closely with our clients to determine whether and how a blog can benefit their company and if they have the time and resources necessary to be successful. When developed and maintained correctly, a blog can offer businesses a powerful way to increase dialogue, help search engine results and build better relationships with customers and other important audiences.

For those of you considering whether a blog is right for your company, be sure to check out DJA’s whitepaper examining blogs and blogging and how and when B2B companies might use this tool.