Google Buzz –Buzzworthy for Emerging Tech Firms or Not?

Earlier this year Google debuted its Google Buzz, the latest social media platform to attempt to compete with Facebook, LinkedIn and Twitter. Automatically registered with their Gmail account, users are able to share status updates, photos, videos and links. So far it sounds exactly like the other social media platforms, which begs the question – why would anyone want to use Google Buzz?

Well, according to the Gmail blog, Google Buzz is unique in its ability to deliver inline video play, full-resolution images and live conversations through email. Users are automatically set up to follow their email contacts and can choose additional posts to follow, while Google Buzz offers suggestions on interesting users and weeds out uninteresting posts. Through the Google Buzz platform, users can also connect to Picasa, Flickr, Google Reader, and Twitter. Additionally, Google Buzz for mobile is also available, allowing users to share experiences and tag locations, so followers can easily know where you are at all times.

With the exception of providing your followers with more personal detail than ever before (i.e. location), Google Buzz seems to be nearly identical to the already well-established Facebook, Linkedin and Twitter. And for DJA’s emerging tech clients, these more traditional social media platforms seem to cover the bases for growing and building a community. Many of our clients are already using Facebook to establish company pages that allow our clients to connect with fans through video, images and discussions. With LinkedIn, B2B companies can connect with likeminded individuals, create groups and discussions and share news. Using Twitter, our clients host tweet chats and share hashtags and links.

While it is still too early to tell whether Google Buzz will be a true competitor in the world of social media platforms, it has certainly lived up to its name and become a buzzworthy topic around the web. What do you think – will Google Buzz catch on for B2B companies or are Facebook, LinkedIn and Twitter enough? Let us know!