These days it may seem like everyone is taking a dive into the blogosphere, but according to a recent post by Marketo, B2B marketers are not as quick to jump on the bandwagon. In fact, the article sites a 2008 Forrester Research report that more than half of B2B marketers either did not have a [...]

USC Annenberg recently released its sixth Public Relations Generally Accepted Practices (GAP VI) survey results, which have been cause for cautious optimism.  A total of 382 PR professionals from the corporate, nonprofit and government sectors participated, sharing data in Q4 of 2009.  There are a couple interrelated takeaways on which I would like to touch: [...]