USC Annenberg recently released its sixth Public Relations Generally Accepted Practices (GAP VI) survey results, which have been cause for cautious optimism.  A total of 382 PR professionals from the corporate, nonprofit and government sectors participated, sharing data in Q4 of 2009.  There are a couple interrelated takeaways on which I would like to touch: [...]

In perhaps one of the most overdue changes in the information age, the Associated Press changed its convention from “Web site” to “website” last week.  While it is not unique that AP changes style on a certain term, one of the multitude of platforms is used to announce the change was a Tweet: “Responding to [...]

One more Steve Jobs post and we’ll be done for 2009.  Steve Jobs has a trademark way of making a big announcement.  First, he starts his presentation with some routine news, and after talking for a bit he pretends to be done before pausing for dramatic effect and then saying, “There is one more thing…” [...]

OK, so Fortune named Steve Jobs its CEO of the decade for 2010, which means the race is on for the title in 2020.  To win all you have to do is beat Jobs’ record of reinventing the music, computing, movie and wireless communications industries—all while growing sales in the face of the worst economic [...]

With changes in the journalism landscape, PR professionals need to be creative and focused in order to meaningfully connect and interact with editors.