These days it may seem like everyone is taking a dive into the blogosphere, but according to a recent post by Marketo, B2B marketers are not as quick to jump on the bandwagon. In fact, the article sites a 2008 Forrester Research report that more than half of B2B marketers either did not have a [...]

Earlier this year Google debuted its Google Buzz, the latest social media platform to attempt to compete with Facebook, LinkedIn and Twitter. Automatically registered with their Gmail account, users are able to share status updates, photos, videos and links. So far it sounds exactly like the other social media platforms, which begs the question – [...]

In perhaps one of the most overdue changes in the information age, the Associated Press changed its convention from “Web site” to “website” last week.  While it is not unique that AP changes style on a certain term, one of the multitude of platforms is used to announce the change was a Tweet: “Responding to [...]

Last week I listened in on the Cision webinar “Engaging Social Media,” in which Cision’s own Jay Krall and Heidi Sullivan shared information on new strategies for more targeted, results-driven social media engagement. The webinar provided general information on listening and engaging through social media and briefly touched on measurement techniques, but what really caught [...]

With changes in the journalism landscape, PR professionals need to be creative and focused in order to meaningfully connect and interact with editors.

In essence, Sidewiki allows anyone to comment on a Website – without the Website owner’s consent or direct ability to remove that comment.