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Monthly Archives: April 2012
We’re Packing Up
Another week has passed and I’m excited to share that the new office is nearly complete. The carpet is set, the doors are painted and the final touches are underway. If all goes as planned, we’ll be moving in on … Continue reading
Posted in DJA News
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Twitter Blueprint: 5 Key Points to an Effective Marketing Strategy
After reading through a blog post by Jeff Bullas titled: “How to Create a Twitter Marketing Strategy that Rocks” it got me thinking about and wondering how this social media platform could be used to implement an effective marketing strategy. … Continue reading
Posted in Social Media, Twitter, What We're Reading
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An Update on Our Future Office
Just two weeks ago my colleague David posted an early picture of our future office. Today I’m excited to share the latest updates, including fresh blue paint and new dark cabinets. The office is really coming together and we’re now … Continue reading
Posted in DJA News
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Brand Drafting: Give Your Brand a “Kick Flip”
Although he’s a life long skateboarder and now entrepreneur, when it comes to describing how he builds brands for young companies, Per Welinder turns to the world of competitive biking. His concept is brand drafting; and the metaphor he uses … Continue reading
Posted in Marketing
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A look at the Future
Sometimes the future isn’t so glamorous. Here’s a picture of the new DJA HQ under construction. We’ll have more space and more light so the move will be worth it. More to come as construction continues.
Posted in DJA News
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Be Wary of New Crop of “Free” and “Unlimited” PR Distribution Services
Just this month, I’ve received dozens of emails and multiple phone calls from various press release distribution services offering “special pricing” for an “unlimited number of press releases.” As enticing as that all sounds for $49 per month, after years … Continue reading
Posted in Media Relations, PR
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Top Hits: The Power of a Press Release, PR in the “Age of Dialogue” and The Power of Pinterest
A round up of key PR-oriented blog posts that we are reading: The Importance of B2B Press Releases Deep <Tech> Dive shares five thoughts on why businesses should re-visit the reasons behind writing press releases. What do you think? Feel … Continue reading
Posted in Media Relations, PR, State of PR
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