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Monthly Archives: October 2011
Is Going Viral All That It’s Made out to Be? Nope, just ask Chuck Testa
As of this week, the analytics from the Chuck Testa viral video campaign stand at: YouTube views = 6.5 million New sales = $0 The success and failure of the Chuck Testa viral video experience provide a cautionary tale for … Continue reading
Posted in Social Media, Viral Video, YouTube
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Five Ways to Use Twitter for Better PR
There are many articles on how to use Twitter for business, and DJA takes full advantage of this social media platform to build community and to promote our clients’ news, activities, accomplishments and new product introductions. But I’ve also found … Continue reading
DJA Clients are Winning!
One week down and October is already turning out to be a rewarding month with news Friday that three of our clients had received awards! First up, FastSoft was named one of 15 finalists chosen from a field of 75 … Continue reading
Posted in DJA News
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Marketing Execs Prefer Small Agencies
Good news for those of us working in boutique PR agencies! A new study by the Horn Group and Kelton Research says marketing execs prefer to work with smaller firms who operate like collaborative partners and push for innovation. The … Continue reading