Monthly Archives: September 2011

Top Hits: Netflix, News Aggregators, PR Fails

Posted on September 30, 2011 by Amber

Helpful Suggestions for Netflix Tech PR Review discusses the once positively viewed Netflix’s recent condemnation by the media and its customers and five tips the company can implement in an attempt restore its former glory. News Aggregator – The Newest … Continue reading →

Posted in PR, Social Media | Comments Off

Twog: 140 Characters on Conquering the Twitterverse

Posted on September 29, 2011 by Amber

@MyPRGenie says there’s 140M tweets sent a day, 56.2% journalists use Twitter for stories & typing RT better than clicking retweet. #webinar Stay tuned for more Twogs (tweets/blogs) from the DJA team, where we share what we’re learning in 140 … Continue reading →

Posted in Blogging, PR, Social Media, Twitter | Comments Off

PR Implications of the America Invents Law

Posted on September 28, 2011 by David

America invents and PR communicates. That’s how it used to be, but a recently signed patent law is changing how innovative tech companies are announcing their new products. Signed into law by Pres. Obama on Sept. 16, The America Invents … Continue reading →

Posted in Innovation, PR, Technology | Comments Off

The David James Agency Leads TruConnect Mobile’s PR Efforts

Posted on September 26, 2011 by David

Some agency news today: We just distributed a press release announcing our new client TruConnect Mobile.  TruConnect Mobile’s mission is to get people thinking differently about 3G wireless service by offering an unbundled service that features a $4.99 month charge … Continue reading →

Posted in DJA News | Comments Off

The Corporate Blog—20 Ways to Maximize ROI

Posted on September 21, 2011 by Elisabeth

DJA writes corporate blogs for several clients. Some are committed to the notion of incorporating social media into their marketing budgets and activities and some don’t understand social media and are worried about the time investment of a blog. When … Continue reading →

Posted in Blogging, Social Media, What We're Reading | Comments Off

Trip Report: Three Views of How Social Media Can Work

Posted on September 19, 2011 by Elisabeth

Amber and I recently attended a Corporate Leaders Breakfast organized by California Lutheran University centered on the hot topic, “Embracing Social Media for Business.” The panel of social media experts came from three different marketing scenarios: a web-based business, a … Continue reading →

Posted in Blogging, Marketing, Social Media, Trip Report | Comments Off

Twitter Says It Needs a PR Agency

Posted on September 12, 2011 by David

Last month brought another twist in the debate about which is more important –  social media or traditional PR – as news broke that Twitter is seeking its first ever PR agency. Does this point to PR’s value in an … Continue reading →

Posted in PR, Social Media, Twitter | Comments Off

Top Hits from Around the Tech PR Blogosphere

Posted on September 7, 2011 by Amber

10 Marketing Lessons for Early-Stage Tech Startups Over at Both Sides of the Table, Mark Suster shares his lessons-learned at his own startup, in hopes to help others avoid his mistakes. Advice includes “don’t believe the hype” and “It’s a … Continue reading →

Posted in Marketing, Media Relations, PR, Startup | Comments Off