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Monthly Archives: August 2011
Answers: There’s no such thing as bad publicity – or is there?
The answer to this question is greatly dependent on how the bad publicity causes customers to react. If the publicity exposes wrongdoings and causes customers to boycott your company, obviously that is bad. However, if it causes customers to be … Continue reading
Posted in Media Relations, PR
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Three Google+ Features for Business Marketing
Last month the highly anticipated Google+ beta invitations went out and people rushed to join the latest social network phenomenon. Soon, many were asking, what’s the big deal? Is this YASN?—yet another social network? People already have a lot of … Continue reading
Posted in Google+, Marketing, Social Media
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Top Hits from Around the Tech PR Blogosphere
In a Down Market, It’s Not All Bad SoCal! On his socaltech.com blog, Benjamin Kuo shares five reasons a down market can actually benefit Southern California’s technology businesses from new opportunities to clearing out the competition. Click here for the … Continue reading
Posted in Media Relations, PR, Social Media, Technology, What We're Reading
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Answers: Five Things a Startup CEO Should Know Before Hiring a PR Agency
Answers is a new regular feature where the DJA team shares its insight on key questions facing the B2B technology community. Hiring a PR agency is a significant move for a tech startup. But when to hire a firm is … Continue reading
Posted in PR, Startup, Technology
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Tech in Los Angeles: Is it all Social Media?
VentureBeat .com recently published a great article on the maturing of the Los Angeles technology industry. A new generation of tech start-up companies is emerging in LA and is attracting venture capital and giving the city a digital street cred … Continue reading
Posted in Innovation, Technology, What We're Reading
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Three Ways to Make Google’s ZMOT Work for Tech Marketers
The next big thing from Google is its Zero Moment of Truth (ZMOT) concept, which the company describes as: …a new decision-making moment (for consumers) that takes place a hundred million times a day on mobile phones, laptops and wired … Continue reading
Posted in Marketing, State of PR, Technology
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Top Hits from Around the Tech PR Blogosphere
• It’s time to Follow. Listen. Share. Then Pitch. While reading Alan Weinkrantz’s Blog Post, How To Follow Journalists on Google+ (Follow. Listen. Share. Then, maybe pitch.), I learned four important pointers. When browsing through an archive like Muck Rack’s … Continue reading
Posted in Blogging, Social Media, State of PR, What We're Reading
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The David James Agency Selected As Public Relations Counsel For FastSoft, Inc
Just wanted to draw your attention to a press release we distributed today announcing FastSoft, a web performance optimization software, as our new client. DJA has been selected to help build awareness for FastSoft via public relations, social media and lead-generation … Continue reading
Posted in DJA News
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