Monthly Archives: July 2011

PR’s Role in Social Media

Posted on July 27, 2011 by David

The blogosphere is alive with debate about whether PR should drive social media campaigns, or should this job reside with another marketing function or with a specialized social media group. PR blogger Elisabeth Sosnow provides 13 reasons why PR should … Continue reading →

Posted in Blogging, Social Media | Comments Off

Three Steps for Overcoming Writer’s Block

Posted on July 21, 2011 by Elisabeth

Having a hard time getting started on a difficult (or uninspiring) writing project? Overwhelmed by the technical details? I recently read an article in the PRSA newsletter that really helped clarify for me how to get organized and get going … Continue reading →

Posted in What We're Reading | Comments Off

Writing for Wikipedia: Easier Said Than Done!

Posted on July 18, 2011 by Amber

This year on its 10th birthday, Wikipedia was reported to have 17 million entries in more than 250 languages. Often one of the top results in Google search, the power of having a Wikipedia page is undeniable. However, getting your … Continue reading →

Posted in Social Media | Comments Off

The Mischaracterization of PR

Posted on July 13, 2011 by Elisabeth

Richard Edelman, CEO of Edelman Public Relations, recently posted Marketing 3.0 and the Mischaracterization of PR, where he comments on a new book written by Northwestern Business School Prof. Philip Kotler, one of the foremost authorities on marketing. Here are … Continue reading →

Posted in State of PR | Comments Off