Monthly Archives: September 2018

What We’re Reading: How B2B Companies Can Leverage Influencer Marketing

By Krystal Rhaburn Where: Article Post on Spin Sucks: https://spinsucks.com/marketing/b2b-influencer-marketing/ Background: Tom Augenthaler is the founder of The Influencer Marketer, and is “obsessed with helping dynamic companies use influencer marketing to connect with their target markets, generate leads and grow.” Augenthaler has been in the field for almost 10 years, and shares his expertise on…
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Legal Issues in Social Media and How to Avoid Them

By Krystal Rhaburn [caption id="attachment_2626" align="alignright" width="412"] Flickr photo by gentlehorizons[/caption] On Wednesday, August 22, I attended an event hosted by the California Gold Coast PRSA Chapter entitled “Social Media Legal Problems.” I’ve never had an interest in law and legal topics, however this event opened my eyes to things that I should be definitely…
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