Monthly Archives: March 2013

Tips on How to Write More Effective Emails — Part I: Email Subject Lines

I recently attended an event with a presentation by Liz Danziger of Worktalk. She spoke about best practices when using email for business communications. Liz provided some terrific guidelines on how to use email more effectively that I’d like to share with you in a series of blogs. I’ll start today by focusing on how to…
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5 Tips on Getting the Most Out of Your Trade Show Experience

Recently we’ve seen an increase in interest among our clients wanting to know how to attend, exhibit and speak at trade shows. For those not familiar with the way trade shows work, it can be a very complex process, especially if it’s your first time tackling an event like this. My first attempt at planning…
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Even Professional Writers Can Use a Refresher on Good Writing

One of my clients, Exec-Comm, a business communication skills consulting firm, recently hosted its Action Writing public program and invited me to join as a participant. The program is designed to help business people write better to achieve action from readers. As someone who has worked in PR for the past five years, I consider…
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What We’re Reading: The Science of Storytelling

A semi-regular update of our staff meeting discussions of articles on the state of the art in using PR and social media to connect with audiences. This week:  The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains by Leo Widrich on lifehacker.com. Take away:  Storytelling is emerging…
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