Monthly Archives: April 2012

We’re Packing Up

Another week has passed and I'm excited to share that the new office is nearly complete. The carpet is set, the doors are painted and the final touches are underway. If all goes as planned, we'll be moving in on Friday...Stay tuned!
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Twitter Blueprint: 5 Key Points to an Effective Marketing Strategy

After reading through a blog post by Jeff Bullas titled: "How to Create a Twitter Marketing Strategy that Rocks" it got me thinking about and wondering how this social media platform could be used to implement an effective marketing strategy. He offers up some very interesting insight on what he thinks are the five key…
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An Update on Our Future Office

Just two weeks ago my colleague David posted an early picture of our future office. Today I'm excited to share the latest updates, including fresh blue paint and new dark cabinets. The office is really coming together and we're now just weeks away from the big move. Stay tuned to see the final result!
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Brand Drafting: Give Your Brand a “Kick Flip”

Although he’s a life long skateboarder and now entrepreneur, when it comes to describing how he builds brands for young companies, Per Welinder turns to the world of competitive biking. His concept is brand drafting; and the metaphor he uses is a bike race where a lead rider is in front facing the wind and…
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A look at the Future

Sometimes the future isn't so glamorous. Here's a picture of the new DJA HQ under construction. We'll have more space and more light so the move will be worth it. More to come as construction continues.
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Be Wary of New Crop of “Free” and “Unlimited” PR Distribution Services

Just this month, I’ve received dozens of emails and multiple phone calls from various press release distribution services offering “special pricing” for an “unlimited number of press releases.” As enticing as that all sounds for $49 per month, after years of following the Business Wires and Marketwires of the world, I’m wary of this crop…
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