Monthly Archives: March 2012

OFC/NFOEC 2012: My First Tech Trade Show Experience

Earlier this month, I attended my very first tech trade show: OFC/NFOEC 2012. I wasn’t sure what to expect, but since I had been working hard on organizing our client CALIENT Technologies’ booth for the show, I was feeling both excited and nervous. I knew it was going to be an experience unlike any I’d…
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Three Ways Pinterest Can Work for B2B PR

Just as the PR community has really begun to embrace Facebook and Twitter for public relations efforts, along comes Pinterest with a new social media format that can be leveraged in order to add value for B2B technology companies. What is Pinterest? It’s actually an interesting concept—a virtual pinboard for social photo sharing. The site’s…
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