Monthly Archives: October 2011

Five Ways to Use Twitter for Better PR

There are many articles on how to use Twitter for business, and DJA takes full advantage of this social media platform to build community and to promote our clients’ news, activities, accomplishments and new product introductions. But I’ve also found that Twitter is an invaluable tool for a more indirect, but equally as important service…
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DJA Clients are Winning!

One week down and October is already turning out to be a rewarding month with news Friday that three of our clients had received awards! First up, FastSoft was named one of 15 finalists chosen from a field of 75 candidates for the Los Angeles Business Journal Patrick Soon-Shiong Innovation Awards. The award program was…
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Marketing Execs Prefer Small Agencies

Good news for those of us working in boutique PR agencies! A new study by the Horn Group and Kelton Research says marketing execs prefer to work with smaller firms who operate like collaborative partners and push for innovation. The study found that 86 percent of the MEs who responded prefer to work with smaller,…
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