Monthly Archives: September 2011

Top Hits: Netflix, News Aggregators, PR Fails

Helpful Suggestions for Netflix Tech PR Review discusses the once positively viewed Netflix’s recent condemnation by the media and its customers and five tips the company can implement in an attempt restore its former glory. News Aggregator – The Newest News Source? Over at propulsion blog, the VOXUS team shares its thoughts on how news…
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Twog: 140 Characters on Conquering the Twitterverse

@MyPRGenie says there’s 140M tweets sent a day, 56.2% journalists use Twitter for stories & typing RT better than clicking retweet. #webinar Stay tuned for more Twogs (tweets/blogs) from the DJA team, where we share what we're learning in 140 characters or less.
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PR Implications of the America Invents Law

America invents and PR communicates. That’s how it used to be, but a recently signed patent law is changing how innovative tech companies are announcing their new products. Signed into law by Pres. Obama on Sept. 16, The America Invents Act is billed as the most sweeping patent law change since 1952.  It promises to…
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The David James Agency Leads TruConnect Mobile’s PR Efforts

Some agency news today: We just distributed a press release announcing our new client TruConnect Mobile.  TruConnect Mobile’s mission is to get people thinking differently about 3G wireless service by offering an unbundled service that features a $4.99 month charge plus 3G service at 3.9 cents per megabyte.   The company was starting from scratch so…
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The Corporate Blog—20 Ways to Maximize ROI

DJA writes corporate blogs for several clients. Some are committed to the notion of incorporating social media into their marketing budgets and activities and some don’t understand social media and are worried about the time investment of a blog. When discussing the idea of a corporate blog with a client, the most common question is…
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Trip Report: Three Views of How Social Media Can Work

Amber and I recently attended a Corporate Leaders Breakfast organized by California Lutheran University centered on the hot topic, "Embracing Social Media for Business." The panel of social media experts came from three different marketing scenarios: a web-based business, a social media agency and a large corporation. They all brought different perspectives to the use…
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Twitter Says It Needs a PR Agency

Last month brought another twist in the debate about which is more important -  social media or traditional PR - as news broke that Twitter is seeking its first ever PR agency. Does this point to PR’s value in an increasingly social media world? Or is it more a function of a company’s growth and…
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Top Hits from Around the Tech PR Blogosphere

10 Marketing Lessons for Early-Stage Tech Startups Over at Both Sides of the Table, Mark Suster shares his lessons-learned at his own startup, in hopes to help others avoid his mistakes. Advice includes “don’t believe the hype” and “It’s a marathon, not a sprint” read on for the rest and add yours in the comments…
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