Monthly Archives: August 2011

Answers: There’s no such thing as bad publicity – or is there?

The answer to this question is greatly dependent on how the bad publicity causes customers to react. If the publicity exposes wrongdoings and causes customers to boycott your company, obviously that is bad. However, if it causes customers to be sympathetic or opens your company to a new, previously unknown audience, then the publicity could…
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Three Google+ Features for Business Marketing

Last month the highly anticipated Google+ beta invitations went out and people rushed to join the latest social network phenomenon. Soon, many were asking, what’s the big deal? Is this YASN?—yet another social network? People already have a lot of time invested in building Facebook and LinkedIn networks, do they really need to do it…
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Top Hits from Around the Tech PR Blogosphere

In a Down Market, It’s Not All Bad SoCal! On his socaltech.com blog, Benjamin Kuo shares five reasons a down market can actually benefit Southern California’s technology businesses from new opportunities to clearing out the competition. Click here for the full list and be sure to share any he forgot in the comments below. Corporate…
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Tech in Los Angeles: Is it all Social Media?

VentureBeat .com recently published a great article on the maturing of the Los Angeles technology industry. A new generation of tech start-up companies is emerging in LA and is attracting venture capital and giving the city a digital street cred that’s getting attention even from up North.  From the article: L.A. isn’t just a mecca…
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Three Ways to Make Google’s ZMOT Work for Tech Marketers

The next big thing from Google is its Zero Moment of Truth (ZMOT) concept, which the company describes as: …a new decision-making moment (for consumers) that takes place a hundred million times a day on mobile phones, laptops and wired devices of all kinds. It’s a moment where marketing happens, where information happens, and where…
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Top Hits from Around the Tech PR Blogosphere

• It’s time to Follow. Listen. Share. Then Pitch. While reading Alan Weinkrantz’s Blog Post, How To Follow Journalists on Google+ (Follow. Listen. Share. Then, maybe pitch.), I learned four important pointers. When browsing through an archive like Muck Rack’s list of the top-followed journalists using Google+, you should make sure to follow, listen, share,…
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